21 December 2011

corporate entity.


We all represent something bigger than ourselves. We each have beliefs, ideals, religions, communities, families, and preferences. We don't exactly choose any of them, but are instead drawn in their direction, whether by circumstance, happenstance, or positive mental trigger.

Within my daily routine, I represent a huge corporation that is so widespread that 95% of the upper forty-eight are within five miles of one. It's all a numbers game. Everything about every interaction is calculated and arbitrarily compared to the year prior, or the day prior, or the hour prior, or another store or region. Their ideal representative would be a consistent robot with streaming pop-up ads.

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